Aspiring scientists quickly learn that where they publish their hard earned data is important for career progression. A paper in a prestigious journal pushes them up the professional ladder faster than the same paper in an obscure one.

This has led to an obsession with quantifying the prestige of a journal using impact metrics. Over at Conservation Bytes, Corey Bradshaw presents a RShiny App to rank ecology and conservation journals using a composite of different citation metrics. His app is based on a published paper, so you can be sure that it technically sound. It is not my intention to criticise these efforts; if you want to rank jounals, then this composite approach is definitely the way to go.

However, I don’t think there is much to gain from ranking journals based on their impact metrics. Moreover, scientists – especially early-career scientists – would be better off judging journals based on whether is will ensure that their paper reaches the right audience.